LibGuides: MKTG 311: Marketing Principles and Problems: Buyer Behavior

Buyer Behavior

Mintel
In-depth reports from 2001-present that analyze market size and segmentation, consumer attitudes, and marketing strategies relative to hundreds of consumer products in the United States. Lifestyle reports such as “Green Marketing” and “Spending Habits of the Teen Consumer” are also available. (New reports issued monthly)

Mergent Intellect
There is a section of Mergent Intellect called "Demographics" that can help you research your customers. You can see packaged reports of the demographic and psychographic characteristics of locations down to the ZIP code level. These descriptions include Nielsen PRIZM segments and you can compare up to four locations at a time.

Census.gov
U.S. Census Bureau’s new platform to access detailed tables and maps for population, housing, economic, and geographic data from the Census of Population and Housing, Economic Census, American Community Survey, and more.
VirginiaLMI.com - Community Profiles
These documents feature a wealth of information including demographic, economic, and educational data. Each report is automatically updated every time we make changes to our database, so you can be assured they will always be up-to-date!
ZIP Lookup: What your zip code says about you
Type in your ZIP Code to see demographic and lifestyle information about your neighborhood.
PRIZM - ZIPcode Lookup
This free tool from Esri allows you to get some demographic and lifestyle information for particular ZIP codes. This information includes percentages of Nielsen PRIZM segments and their definitions, age, income, and density.
Census Business Builder
Determine the Best Location for Your Business
Census Business Builder - Regional Analyst Edition
Data USA

Social Explorer
1790-present (Restricted to ODU/VIVA)
Social Explorer is designed to provide quick and easy access to historical census data and demographic information from 1790 to the present. Provides access to fast, intuitive, and appealing maps and reports to help users visually analyze and understand demography and social change throughout history. To use Social Explorer remotely, save, and share projects, please create a personal account.