MKTG311: Market Research

The "U.S. Consumers/Lifestyles" database in ReferenceUSA can be used to find target consumers based on lifestyle choices, demographic characteristics, and geography. This tool can be used to construct lists of target customers or to determine the area(s) with the greatest density of your target customer

Provides access to information on U.S. businesses and U.S. consumers. The business database includes data such as employee size, sales volume, geo-codes for mapping, contact details, franchise and brand information, judgments and bankruptcies, and credit rating scores. The consumer database includes comprehensive demographic and lifestyle attributes for any type of marketing or research.