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In-depth reports from 2001-present that analyze market size and segmentation, consumer attitudes, and marketing strategies relative to hundreds of consumer products in the United States. Lifestyle reports such as “Green Marketing” and “Spending Habits of the Teen Consumer” are also available. (New reports issued monthly)
Provides access to U.S. and international market and consumer research through reports, data, daily news articles on corporate, product and advertising activity, as well as opinions and comments from Mintel's analysts. Please create or sign-in to your Mintel Academic Personal Profile if you wish to save, download, or bookmark records. You must sign-up with your Old Dominion University e-mail address to create your Mintel Academic Personal Profile.
There is a section of Mergent Intellect called "Demographics" that can help you research your customers. You can see packaged reports of the demographic and psychographic characteristics of locations down to the ZIP code level. These descriptions include Nielsen PRIZM segments and you can compare up to four locations at a time.
A premier global private company database. Includes approximately 243 million global records both active/inactive companies, enhanced global executives list, and ability to locate surrounding companies based on latitude and longitude searches.
U.S. Census Bureau’s new platform to access detailed tables and maps for population, housing, economic, and geographic data from the Census of Population and Housing, Economic Census, American Community Survey, and more.
These documents feature a wealth of information including demographic, economic, and educational data. Each report is automatically updated every time we make changes to our database, so you can be assured they will always be up-to-date!
This free tool from Esri allows you to get some demographic and lifestyle information for particular ZIP codes. This information includes percentages of Nielsen PRIZM segments and their definitions, age, income, and density.
Nexis Uni
Click on Menu and click on Company Dossier
Click on Menu - Company Dossier
Click on Create a Company List
Type in NAICS code for list by industry
Limit by geographic information – area codes and more
Lexis Nexis Academic has been up graded to Nexis Uni. Nexis Uni provides a more personalized experience, intuitive discovery, and a more collaborative research environment. Nexis Uni features news, business, and legal sources, including U.S. Supreme Court decisions dating back to 1790. Offers an intuitive, engaging research experience on a wide range of devices. Students can create individual user IDs and passwords to enable setting of Alerts, saving searches and bookmarking documents of interest.
Once inside the U.S. Businesses Database, follow this path:
Click the Advanced Search tab.
Locate Business Type in the left panel
Check the box for Keyword/SIC/NAICS
The "U.S. Consumers/Lifestyles" database in ReferenceUSA can be used to find target consumers based on lifestyle choices, demographic characteristics, and geography. This tool can be used to construct lists of target customers or to determine the area(s) with the greatest density of your target customer
Once inside the U.S. Businesses Database, follow this path:
Click the Advanced Search tab.
Locate Business Type in the left panel
Check the box for Keyword/SIC/NAICS
Provides access to information on U.S. businesses and U.S. consumers. The business database includes data such as employee size, sales volume, geo-codes for mapping, contact details, franchise and brand information, judgments and bankruptcies, and credit rating scores. The consumer database includes comprehensive demographic and lifestyle attributes for any type of marketing or research.
