Marketing

Current (Restricted to ODU)
Provides access to U.S. and international market and consumer research through reports, data, daily news articles on corporate, product and advertising activity, as well as opinions and comments from Mintel's analysts. Please create or sign-in to your Mintel Academic Personal Profile if you wish to save, download, or bookmark records. You must sign-up with your Old Dominion University e-mail address to create your Mintel Academic Personal Profile.

Current (Restricted to ODU)
Provides industry market intelligence that analyzes the business operating risks and opportunities of US and global industries. Contains information on competitors – and how to gain competitive advantage – barriers to entry, industry life cycle and factors such as regulation and taxation, allowing users to understand the complete business environment.