MKTG 402: Consumer Behavior

• Mintel Academic

Provides access to U.S. and international market and consumer research through reports, data, daily news articles on corporate, product and advertising activity, as well as opinions and comments from Mintel's analysts. ODU students, faculty and staff are required to sign in to their Mintel Reports Personal Profile. Provides access to U.S. and international market and consumer research through reports, data, daily news articles on corporate, product and advertising activity, as well as opinions and comments from Mintel's analysts.

Find Lifestyle Reports:

1. Use the search box to type in your search keywords
2. Type in a keyword such as mindful consumer or ethical consumer
3. Mintel has the following Lifestyle Consumer reports that are related to the mindful consumer that can be found by type in the following titles:
   1.  Cause Marketing
   2. Marketing to the Green Consumer
   3. The Ethical Consumer

• Euromonitor

Provides access to U.S and International Consumer lifestyle reports and trends.

  To view International Consumer Lifestyle reports:

1. At the top click on Consumers.
2. Under Analysis Finder, select Content, then Consumer Lifestyles, then All Geographies, and then click Go.

• Business Source Complete

Provides an enhanced searching interface to Business Source Complete that allows easy access to company profiles (including Datamonitor reports), industry profiles, market research reports and SWOT analysis. Search for articles by typing in the following keywords:

• "mindful consumer"
• "conscious consumer"
• "ethical consumer"
• "green consumer"

• Consumer Behavior 2014

Find chapters on Hispanic-Americans, African Americans, LGBT and more. Includes profile, buying power, media usage and more.

• ABI/Inform Complete

​Search nearly 3000 worldwide business periodicals for in-depth coverage of business and economic conditions, management techniques, theory, and practice of business, advertising, marketing, economics, human resources, finance, taxation, computers, and more. Access to information on over 60,000 companies with business and executive profile.

• PsychInfo

Find articles dealing with consumer behavior topics.

Search for articles using the following keywords:

• "conscious consumer"
• "ethical consumer"
• "green consumer"
• "mindful consumer"