Welcome to the MKTG 428 course guide. This guide provides links to the most useful databases and resources for your class assignments.
For one-on-one research help, contact me at mbridges@odu.edu to set up an individual research consultation via Zoom.
1971-present (Restricted to ODU)
Comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, and key business and economics periodicals. Its international coverage gives researchers a complete picture of companies and business trends around the world.
To find profiles and other information about a company, such as its history, product lines, customer base, management team, strategy, and competitors, use the following resources.
Keep in mind additional information can be found in the company's 10-K, the annual report all US public companies have to file with the SEC.