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MKTG 428: Marketing of Services

Welcome

Welcome to the MKTG 428 course guide. This guide provides links to the most useful databases and resources for your class assignments.

For one-on-one research help, contact me at mbridges@odu.edu to set up an individual research consultation via Zoom.

Industry/Market Research Reports

Company Profile

To find profiles and other information about a company, such as its history, product lines, customer base,  management team, strategy, and competitors, use the following resources.

Keep in mind additional information can be found in the company's 10-K, the annual report all US public companies have to file with the SEC.

Demographic Resources

Articles - National and Local