Welcome to the MKTG 428 course guide. This guide provides links to the most useful databases and resources for your class assignments.
For one-on-one research help, contact me at firstname.lastname@example.org to set up an individual research consultation via Zoom.
To find profiles and other information about a company, such as its history, product lines, customer base, management team, strategy, and competitors, use the following resources.
Keep in mind additional information can be found in the company's 10-K, the annual report all US public companies have to file with the SEC.