LibGuides: Seps 480 Senior Project Merchandise Retailing: Target Market Analysis

Market Research - ODU On-Campus Access

Mintel
Current (Restricted to ODU)
Provides access to U.S. and international market and consumer research through reports, data, daily news articles on corporate, product and advertising activity, as well as opinions and comments from Mintel's analysts. Please create or sign-in to your Mintel Academic Personal Profile if you wish to save, download, or bookmark records. You must sign-up with your Old Dominion University e-mail address to create your Mintel Academic Personal Profile.
Social Explorer
1790-present (Restricted to ODU/VIVA)
Social Explorer is designed to provide quick and easy access to historical census data and demographic information from 1790 to the present. Provides access to fast, intuitive, and appealing maps and reports to help users visually analyze and understand demography and social change throughout history. To use Social Explorer remotely, save, and share projects, please create a personal account.

Explore Census Data
Policy Map
PRIZM - ZIPcode Lookup
MyBestSegments ZIP Code Look-up lets you view your neighborhood’s household segments within any ZIP Code. Typically, a ZIP Code has over a dozen segments present, but to view your neighborhood's top five segments, along with a descriptive snapshot about each segment's characteristics for any Nielsen segmentation system, simply enter your 5-digit ZIP Code.
ZIP Lookup: What your zip code says about you
Type in your ZIP Code to see demographic and lifestyle information about your neighborhood.
Virginia LMI - Community Profiles
Life in Hampton Roads Report(2017)
The 8th Annual Life in Hampton Roads Survey
City-Data
Data USA
Pew Research Center
2010 Census Tract Reference Maps
US Boundary.com - Census Tract

Community Sourcebook of ZIP Code Demographics
Call Number: Ref HA 203.S672 2009
Includes spending potential indices, income, population change, and population composition by zip code

Available on the 1 st floor
2011 MSA Profile(Metropolitan Projections to 2040
Call Number: Ref HC 106.8M77 2011
Available on the 1 st floor

Contains historical data from 1970 and projections to 2040 of population by age and race, employment by industry, retail sales by kind of business, households by income bracket and more.