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MGMT 485W: Business Policy and Strategy

Industry Profiles

North American Industry Classification - 6 digit code that classifies business establishments by their primary type activity.

Find NAICS Code by Company Name

Industry profiles provide a perspective on how the industry as a whole is structured and how it operates. 

Examine external factors that affect a company.

Industry definition
Key companies & market share
Industry size/segments
Current industry performance
Industry trends
External factors influencing the industry: economy, etc.

Industry ratios are an aggregate measure of industry performance.  These are then used as a benchmarking tool in comparing a company's performance to that of its industry.