You must sign up with your Old Dominion University email address to create your Mintel Reports Personal Profile.
Provides access to U.S. and international market and consumer research through reports, data, daily news articles on corporate, product and advertising activity, as well as opinions and comments from Mintel's analysts. Please create or sign-in to your Mintel Academic Personal Profile if you wish to save, download, or bookmark records. You must sign-up with your Old Dominion University e-mail address to create your Mintel Academic Personal Profile.
Advertising Red Books provide current, detailed data, including:
•Agency accounts, specializations, gross billings by media, and contact information for agency personnel
•Advertisers with significant spending on advertising annually
•Specific advertising data such as approximate annual advertising spend by media and agencies retained by the advertiser
•Information on nearly 125,000 brand names. Contains detailed information about domestic and international advertising agencies and advertisers, including business classification, agency of record, media expenditures, which brands are owned by what company, client lists, and billings. Allows one user at a time.
Contains information about domestic and international advertising agencies and their key clients.
A premier global private company database. Includes approximately 243 million global records both active/inactive companies, enhanced global executives list, and ability to locate surrounding companies based on latitude and longitude searches.
This market research database has specific reports under US Lifestyles, which provides access to U.S. and international market and consumer research through reports, data, daily news articles on corporate, product, and advertising activity, as well as opinions and comments from Mintel's analysts. Please create or sign in to your Mintel Reports Personal Profile if you wish to save, download, or bookmark records. You must sign up with your Old Dominion University email address to create your Mintel Reports Personal Profile.
Provides access to U.S. and international market and consumer research through reports, data, daily news articles on corporate, product and advertising activity, as well as opinions and comments from Mintel's analysts. Please create or sign-in to your Mintel Academic Personal Profile if you wish to save, download, or bookmark records. You must sign-up with your Old Dominion University e-mail address to create your Mintel Academic Personal Profile.
Displays distribution of people by demographic and socioeconomic status. Race and Ethnicity Income Housing and Families Education Based on Census American Community Survey – 2005-2009 Census Tract Information
The Consumer Expenditure Survey (CE) program consists of two surveys, the Quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
Includes spending potential indices, income, population change, and population composition by zip code.
Available on the 1st floor.
2011 MSA Profile(Metropolitan Projections to 2040
Call Number: Ref HC 106.8M77 2011
Contains historical data from 1970 and projections to 2040 of population by age and race, employment by industry, retail sales by kind of business, households by income bracket, and more.
Available on the 1st floor.
