WinMo Advertising Red Books provide current, detailed data, including:
•Agency accounts, specializations, gross billings by media, and contact information for agency personnel
•Advertisers with significant spending on advertising annually
•Specific advertising data such as approximate annual advertising spend by media and agencies retained by the advertiser
•Information on nearly 125,000 brand names. Contains detailed information about domestic and international advertising agencies and advertisers, including business classification, agency of record, media expenditures, which brands are owned by what company, client lists, and billings. Allows one user at a time.
