LibGuides: MKTG 608: Fundamentals of Contemporary Marketing: Buyer Behavior

Databases

Mintel
Provides access to U.S. and international market and consumer research through reports, data, daily news articles on corporate, product and advertising activity, as well as opinions and comments from Mintel's analysts.

Find Market Research Reports:
1. In the top center search box, type in a keyword, company name, or brand name

American Community Survey
The ACS collects information such as age, race, income, commute time to work, home value, veteran status, and other important data.
Handbooks for Data Users
Guides for interpreting information found in American Community Survey.
VASTAT: Virginia Statistics
Research labor market, economic and demographic data
Virginia Community Profiles
These documents feature a wealth of information including demographic, economic, and educational data. Find information by county, city and work investment area.
LMI Data: Population Projections
The population projections team at the Virginia Employment Commission have produced updated data for all localities in Virginia.
LMI Tools
Data and maps on Virginia industry, Labor Force, Demographics and Indicators.
U.S. Economy at a Glance
Data from the Bureau of Economic Analysis, includes Regional data such as Local Area Personal Income and GDP by MSA.

City Data
Find detailed demographic information by state, city or ZIP code, use Business Search to find business by keyword and ZIP code.
CityMelt
Demographic data by zip code. Use slider feature to narrow your geographic by demographic criteria.
PRIZM Market Segmentation
Nielsen's lifestyle segmentation systems define every neighborhood in the U.S. in terms of distinct lifestyle types using ground-breaking segmentation techniques. You can get a first look at your neighborhood using the MyBestSegments ZIP Code Look-up.
ESRI Tapestry Segmentation
View lifestyle segments by ZIP code.
ESRI Mapping For Everyone
Make interactive demographic maps and share them.

ESRI Sourcebook of Zip Code Demographics (2009) by Esri (Editor)
Call Number: General Coll./Floor HA203 .S672 2009

Includes spending potential indices, income, population change, and population composition by zip code.
MSA Profile by Woods & Poole Eonomics
Call Number: General Coll./Floor 3 HC106.8 .M77

Contains historical data from 1970 and projections to 2040 of population by age and race, employment by industry, retail sales by kind of business, households by income bracket and more.
Statistical Digest: Hampton Roads
Call Number: General Coll./Floor 3 HC107 .V8 S73

Hampton Roads demographics and business statistics.